During my 3-month UXUI Design Internship at World Salon, I collaborated with the senior designer and design team to tackle a critical challenge: What is causing the low return rate, and what explains the gap between event satisfaction and overall user satisfaction?
Through user research, iterations, and testing, I developed several features to support Conversion Continuation that addressed key pain points and enhanced the event experience. Here’s how I approached the problem and delivered a solution that made a measurable impact.
Which led to the main question:
“HMW help event participants foster
meaningful and lasting connections
beyond networking events?”
Through several rounds of discussion, the team decided to move forward with the second option since it will provide a more holistic approach that addresses all three phases of the user journey:
Pre-event, during the event, and post-event.
